Amaronauta Takes Home the Silver Medal in the 2023 USA Spirits Ratings Competition

San Francisco, California, 08/28/2023 - Amaronauta by Liquori Bureau received a Silver medal from a panel of high-profile spirits industry judges. Amaronauta scored highly in three different categories - Quality, Value and Packaging - in order to take home a medal in the competition. 

Winning a Silver medal at the USA Spirits Ratings Competition is not only an ultimate seal of approval but also shows that Amaronauta is a high-quality spirit with a broad consumer appeal. 

One of the guiding principles of the USA Spirits Ratings competition is that all spirits that receive medals in the competition should be those that consumers actually want to buy, whether it is shopping for a spirit at a retail liquor store, or ordering a spirit off a bar menu. As a result, the USA Spirits Ratings competition has created an entirely new 100-point rating system that takes into account three different criteria (Quality, Value and Packaging) rather than just spirit making technique or overall taste.

In order to receive a Silver medal at the USA Spirits Ratings competition, a spirit needs to score at least 80 points.

"We're really excited that our Amaronauta scored so highly on the various factors that determine the drinkability of a spirit," said Michelangelo Buzzi. "We really put a lot of emphasis on creating a spirit with broad consumer appeal, and one that spirit drinkers would enjoy for a variety of different occasions. This award is really a validation of our spirit making expertise.”

Sid Patel, CEO and Founder of Beverage Trade Network, emphasized on the importance of finding spirits that score highly across all three categories rather than just one, "We feel that it offers a broad, comprehensive approach to evaluating spirits the same way that consumers and trade buyers do.” 

"Increasingly, consumers are thinking of spirits as brands, just like they would of any other product they find in supermarket," said Patel. "That's why it was so important to include Packaging & Presentation as a key judging criteria - it means that the spirit is being created with a specific type of customer or demographic in mind."

The judging panel included spirits industry professionals with commercial buying expertise. It also included professionals from leading retail chains, wholesalers, distributors, specialty retailers and casual and fine dining establishments. 

The inclusion of so many high-profile judges ensured that spirits that were awarded medals in competition were those with a high degree of commercial appeal.

About Liquori Bureau 

Liquori Bureau is an Italian-based company founded in 2020 that draws inspiration from a family tradition dating back to the 18th century. Its current location, once part of a rectory, historically offered rest and refreshment to merchants and soldiers, being located just outside the ancient walls, now largely destroyed, of Frugarolo, a small town in Piedmont.
The discovery in the cellar of the house of some pharmaceutical bottles preserved in a particular fabric, known as bure - transalpine term that recalls the past French domination of the area - sparked Michelangelo Buzzi’s passion for crafting liqueurs. Thus, that house once inhabited by the archpriest is now the headquarter, the bureau, of Liquori Bureau. 

About USA Spirits Ratings

The 6th Annual USA Spirits Ratings competition took place in San Francisco this July. The USA Spirits Ratings looks to recognize, reward and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. 

The winners were evaluated based on three separate criteria - Quality, Value and Packaging - and assigned a score out of 100 possible points. The organizer of the event is Beverage Trade Network, which also hosts industry events around the world and owns media assets and platforms to connect the drinks industry globally.

Liquori Bureau

USA Spirits Ratings 

Torna al blog